And because you can charge a premium for it, the profit margin is higher.
Today, with the Internet, cable, and satellite television, most pornography can be transmitted directly into someone's home without ever disrupting the community, or its standards.
Bill Asher, Vivid's president, says these films are relatively inexpensive to produce, and Vivid has had double-digit growth every year for the past five years.
So again, we've got enormous potential for people to look at things in the privacy of their home.
If you take away the accountants and CEOs, you're left with a small insular world, filled with renegades and outcasts, who like to flaunt society's rules.
The only explicit, hard-core sexual material that is absolutely illegal by law in the U.